Spectre attempts to tie together the events of its predecessors with a story about chickens coming home to roost - and while there is much to applaud about Sam Mendes' film, it is also riddled with problems. Doctor Who, Sherlock and Star Wars have all shown that this is not an easy thing to pull off, and it's harder still to convince an audience that such an undertaking was always intentional. Since the franchise was effectively rebooted with Casino Royale, an approach more becoming of comic books has been employed: different writers and directors come in and somehow try to stitch all the character's actions together into an overarching narrative.
While this has kept the Bond series as a whole firmly in the realms of fantasy, it has allowed individual entries in the series to push for something more gritty or realistic if it works, it's embraced and carried forward, and if not the series reverts to type with very few tears. Modern audiences are asked to believe that the character has been the same age for more than 50 years, and the series has bent or tinkered with its conventions ever so slightly as the decades have rolled past in order to stay relevant.
The current campaign may well be the last which Sony can use the Bond franchise for as its agreement with film-makers Metro Goldwyn-Mayer to co-finance and distribute the Bond series to cinemas is due to expire this year.One of the most obvious characteristics of the Bond series is that each instalment of the franchise can sit on its own. The two-fold campaign will promote Sonyâs latest phone as well as the new film âSpectreâ which is due for release in the UK on 26 October. The planning and buying for the campaign has been handled by MediaCom. The campaign will run from 1 October until 8 November across TV, print, digital, retail and out of home. She added that filming it in London âprovides the perfect setting for the campaign filmâ as a result of the seriesâ British-centric history.
Harris described the ad as ânot your traditional commercial itâs an action-packed mini movie in itself.” He returned to the fold in the last Bond film, Skyfall, which he also created the title sequence for.ĭuring the chase with the film naturally shows off the phoneâs features such as its 40x super-slow-motion video capture at up to 1000fps and the fastest smartphone autofocus which Moneypenny uses to capture surveillance in slow motion.ĭiscussing the campaign, Kleinman said the ad âtruly captures the excitement of the chase, being on a mission and taking the viewer on the journey, all set against an iconic London backdrop.” Kleinman created the title sequences for five consecutive James Bond films, from GoldenEye in 1995 to Casino Royale in 2006. It has been directed by renowned Bond title sequence designer Danny Kleinman through the production company he co-created in 2006. The video shows Harris fleeing pursuers in Southbank, London to return Bondâs phone to him. The 60 second “made for Bond” Xperia Z5 phone ad sees Naomie Harris reprise her Miss Moneypenny role in an action heavy ad by Adam & Eve/DDB. Sony has unveiled an action-packed ‘ Spectre‘ ad campaign for its âmade for Bondâ phone featuring Miss Moneypenny actress Naomie Harris.